Race to Reinvent for Multiplied Innovation

March 21 | Museu do Oriente, Lisbon

4
KEYNOTE
SPEAKERS
+20
SPEAKERS
5
PLENARY
DX SESSIONS
10
FUTURESCAPE BREAKOUT
TRANSFORMATION SESSIONS

ABOUT

IDC FUTURESCAPE 2019

“Multiplied Innovation” business models will drive a 10X increase in (highly verticalized) apps and services, and lead to over half of the global economy being digitized by 2021.

The forces of multiplied innovation are powering up, with an explosion of digital innovation platforms and ecosystems, enabled by a new wave of application deployment, AI, trust and ambient interface technologies, all built on a new generation of the cloud. Learn how enterprises will race to reinvent the IT organizations and IT skills needed to plug into – and compete in – the multiplied innovation marketplace.

This conference is best suited to General Managers, Chief Executive Officers (CEO), Chief Information Officers (CIO), Chief Information Security Officers (CISO), CxO, LoB Management, IT Directors and other key business influencers.

March 21st in Museu do Oriente, Lisbon

PLENARY DX SESSIONS

Digital Experience
Digital Experience
Digital & IT Strategy
Digital & IT Strategy
Data Monetization
Data Monetization
Compete Effectively in Talent Wars
Compete Effectively in Talent Wars
Cybersecurity IDC
Cybersecurity

FUTURESCAPE BREAKOUT TRANSFORMATION SESSIONS

Next Generation Security
Next Generation Security
Cloud Computing
Cloud Computing
Mobility & IoT
Mobility & IoT
Social Business
Social Business
Big Data, Analytics & AI
Big Data, Analytics & AI
Government
Government
Customer Experience
Customer Experience
Financial
Financial
Future of Work
Future of Work
Manufacturing & Retail
Manufacturing & Retail

Breakout Sessions Methodology

Live Mobile Survey

Live Mobile Survey

IDC Predictions Presentation

IDC Predictions Presentation

Demo/Case Study by Partner

Demo/Case Study by Partner

Q&A

Q&A

Critical External Drivers Shaping Global IT and Business Planning for 2019 and Beyond

Digital Transformation (DX) has entered the next chapter – multiplied innovation. Now, competition is driven by platforms and ecosystems; innovation feeds off of itself. 

Next Chapter of DX – Technology-Driven Transformation Altering Business and Society

The new imperative is to keep pace with business change while increasing the speed of business operations, the speed at which changes are delivered, and the speed and scale of innovation. 

The Race to Innovate – Speed of Change, Delivery, and Operations Separates Thrivers and Survivors

Understanding and building a “DX platform” that can sustain, advance, and scale business and operations may be the most important decisions leaders make for the next 10 years. 

Platforms, Platforms, Platforms – Industry Competes for Innovation at Scale

Data and intelligence represent a unique opportunity for creating unimaginable value. IoT, mobile devices, big data – combined with historical data, systems of record, and global information – continually sense an environment and put it into next contexts.

Sense, Compute, Actuate – Turning Data into Value

DX has changed organizations’ risk tolerances. More organized threats exploit vulnerable technologies that have larger attack surfaces. Regulations, publicity, fines, and costs force risk tolerances lower, requiring new thinking, priorities, and vigilance. 

New Nature of Risk – Innovation Requires New Thinking in Security and Risk Management

The past few years have been witness to unprecedented impacts of information. Automated bots spread targeted misinformation to achieve social engineering or nation-state goals beyond the ability of existing channels to control it. 

Global Information Crisis – Political, Social, and Economic Disturbance

Many future applications will be developed by AIs without human supervision. Beyond that, augmented humanity – the fusion of digital technologies and humans – for improved mobility, sensing and cognition will start to become routine. 

Emerging Autonomy – Learning to Live With AI

Consumers, citizens, and partners have lost faith in technology, creating a crisis of digital trust. Poor technology decisions, human error, or unidentified weaknesses can result in breaches that have a significant impact on businesses and customers.

Cyber Insecurity – Theft, Cyberattack, Negligence Create a Crisis of Digital Trust

New devices and interfaces, wearables, AR/VR, home automation, information and connectivity are combining to instill a belief that people can have what they want, when, where and how they want it, and at the same time, be in control of the data and their experience.

Rising Customer Expectations – More Convenience, Customization, and Control

New technologies are revolutionizing industrial processes and ushering a “golden age” of new materials. Nano Technology is driving “de-materialization” and the obsolescence of outmoded devices and processes, in a whole new world of products, production, and materials. 

Reimagining the Material World – Revolutionized Processes Expand Technology Reach

The future workspace will be a mix of physical and virtual. Work culture will be more collaborative, while the workforce will be a combination of people and machines working together. 

The Future of Work – Bridging the Digital Talent Gap

While new technologies are transforming aspects of the business, legacy systems are holding others back, limiting innovation, opportunity, and engagement. Companies in every sector are faced with balancing traditional and next-generation systems and technologies. 

Legacy Inertia – Retrofit the Old into the DX World

IDC PREDICTIONS

By 2022, almost 50% of European GDP will be digitized, with growth in every industry driven by digitally enhanced offerings, operations, and relationships and more than $1 trillion in IT-related spending in 2019–2022.

By 2022 2/3rds of all IT spending in Europe will be on 3rd platform technologies, as over 75% of European enterprises build “digital-native” IT environments to thrive in the digital economy.

From 2018 to 2023 — with new tools/platforms, more developers, agile methods, and lots of code reuse — nearly 100 million new logical apps will be created in Europe, equal to the applications built over the past 40 years.

By 2024, AI-enabled user interfaces and process automation will replace one-fifth of today’s screen-based apps; by 2022, 35% of European enterprises will use conversational speech tech for customer engagement.

By 2021, the CDO title will be in decline in Western Europe, as digital will have become fully embedded, but more than 50% of CEOs will have spent part of their careers leading digital initiatives.

By 2022, 30% of the top 500 European companies will have allocated capital budget equal to at least 10% of revenue to fuel their digital strategies.

KEYNOTE SPEAKERS
Danielle Hernandez

DANIELLE HERNANDEZ
Research Analyst, European Digital Transformation Practice
IDC

IDC FutureScape: Western Europe IT Industry Implications 2019 – 2024
Key Implications for Portugal

This IDC FutureScape presents the top 10 predictions and key drivers for the Western European IT industry for the next five years.

Andrea-Sangalli-IDC-original

ANDREA SANGALLI
Associate Research Director
IDC Retail Insights

IDC FutureScape: Worldwide Customer Experience 2019 Predictions

This presentation will focus on the key predictions that will impact how enterprises address the customer experience over the next three to five years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

Roberta Bigliani

ROBERTA BIGLIANI
Vice President
IDC Energy Insights, IDC Government Insights & IDC Health Insights

IDC FutureScape: Worldwide Future of Work 2019 Predictions

Technology is changing work as we know it. This impacts organizations’ culture, required skills, the way talent is sourced, the workspace, and the nature and makeup of the workforce itself. Every organization needs to be prepared to embrace the FoW revolution.

Jorge Vasconcellos e Sá

JORGE VASCONCELLOS E SÁ
MBA Drucker School / PhD Columbia University / Professor Swiss Business School

O impacto dos Prémios Nobel Kahneman (2002) e Thaler (2017) nas técnicas de pricing e vendas/negociação

Esta apresentação tem como objetivo analisar o impacto dos nobéis Kahneman (2002) e Richard Thaler (2017) no marketing, muito especialmente nas Áreas de pricing e vendas/negociação (onde criaram respetivamente 29 e 40 novas técnicas).

Speakers
BRUNO HORTA SOARES BRUNO HORTA SOARES

BRUNO HORTA SOARES

Leading Executive Advisor

IDC Portugal

Gabriel Coimbra

GABRIEL COIMBRA

Group Vice President and Country Manager

IDC Portugal

TIMÓTEO FIGUEIRÓ

TIMÓTEO FIGUEIRÓ

Research & Consulting Manager

IDC Portugal

Jorge Costa Reis

JORGE COSTA REIS

Senior Advisor, IDC Portugal
Partner,
Zertive Consulting

$300€ + VAT

Regular Ticket
  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lucky draw
  • Lunch
  • Free IDC Executive Report

$400€ + VAT

Premium Ticket
  • Conference access
  • Welcome pack
  • Coffee breaks
  • Lunch
  • Lucky draw
  • Free IDC Executive Report
Imagem Report
FREE IDC EXECUTIVE REPORT WITH PREMIUM TICKET

Visão 360° do Mercado TIC e Digital em Portugal
Quotas de Mercado, Dimensão do Mercado e Previsões 2018 – 2022
Priced at 1.950 €

PARTNERS
TRANSFORMATION PARTNERS
Sponso
Sponso
Sponso
Sponso
SILVER
Sponso
MEDIA PARTNERS
Sponso
Sponso
CONTACT US
NEED MORE INFORMATION?
ASK ME!
sergio

SÉRGIO DOMINGUES

Conference Manager

sdomingues@idc.com

+351 21 723 06 22

WANT TO BE PARTNER?
ASK ME!
Bibiana Coimbra

BIBIANA COIMBRA

Custom Solutions Manager

bcoimbra@idc.com

+351 918 148 816

Venue
Bitmap

Museu do Oriente
Av. Brasília, Doca de Alcântara (Norte)
Lisbon
The Museum's main entrance faces the Avenida 24 Julho

Public parking close to the Museum

Public parking at the Alcântara Railway Station

12 – 28 – 714 – 738 – 742

15E – 18E

Cascais Line (Alcântara Station)

Azambuja Line (Alcântara Terra)

At the Alcântara Sation there is an underground crossing with exit near the Museum.

Down Av. Infante Santo:

At the lower end of the avenue, ride up the viaduct over Av. 24 Julho. When getting to the other side, you’ll see the Museum.

Coming from Av. 24 de Julho or Av. Ceuta:

Ride up the viaduct towards the Docks, circle the round square and at the first traffic lights turn right and follow the signs “Museu do Oriente”.

Coming from Estoril:

At Pedrouços, turn right towards the viaduct to Av. Brasília

Organization

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers.

IDC Portugal
Centro Empresarial Torres de Lisboa
Rua Tomás da Fonseca, Torre G
1600-209 Lisboa | Portugal
Tel:+351 21 723 06 22
portugal@idc.com | www.idc.pt